EVENT | BRANDING | PRINT | VIDEO | DIGITAL
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ELEVATING THE EVENT EXPERIENCE
When McDermott’s Private Equity team began planning high-profile events in New York, Miami, and London, I saw an opportunity to break the mold. Instead of relying on standard banners and templated materials, I proposed something the firm had never done before: commissioning custom experiential artwork to bring bold energy to the events.
I reached out to Linda Zacks, a mixed-media artist whose work had been commissioned for McDermott’s New York office. I pitched her on creating a bespoke visual concept that would anchor the events and capture the dynamism of the private equity world.
I led the creative direction and relationship management — developing concepts, aligning with McDermott’s brand, securing executive approvals, and maintaining the budget.
The result was a series of vibrant, hand-crafted pieces that transformed the event spaces, sparked conversation, and set a new standard for McDermott’s event experiences.
This project blended strategic brand thinking, creative leadership, and hands-on execution — delivering something truly new and memorable for the firm.
VIDEO | CAMPAIGN | DIGITAL
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I led the creative direction and execution for International News, McDermott’s quarterly, industry-focused digital publication. Distributed globally, this interactive online piece served as a key content engine — featuring dozens of embedded links driving readers to in-depth articles, insights, and video commentary on McDermott’s website.
DIGITAL | CAMPAIGN
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As AI reshapes the workforce, Adobe needed to show how it creates new opportunities — not just disruption.
I led creative strategy, storytelling, and design across a series of major reports, including the 2024 Creative AI Jobs Report, the Future Workforce Study, and the AI + Career Seeker Report. I worked closely with Adobe’s brand and research teams to structure the storylines, build the visual narrative, and design assets that were both credible and optimistic — including translating complex research data into clean, engaging infographics and data visualizations.
These reports helped Adobe position itself as a leader in the conversation around AI, creativity, and the future of work.
BRANDING & STRATEGY | WEB | VIDEO | PRINT
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I redefined RJO Futures' brand with a fresh strategy rooted in their "Sage" archetype, positioning them as trusted advisors in futures trading. Through workshops, user insights, and competitive analysis, I crafted a new visual identity, website, and communications anchored by the galvanizing statement, “If it’s Futures, it’s RJO.” Deliverables like lead-generating Investor Kits and broker collateral strengthened their connection with a thoughtful audience focused on protecting their financial futures.
VIDEO | INTERNAL COMMS
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I partnered with AbbVie pharmaceuticals, a leader in the healthcare sector, in crafting an internal video communication that articulated AbbVie’s path forward for growth. This project was more than a simple video production; it was an endeavor to encapsulate AbbVie’s corporate narrative, distilling complex strategies into a clear, coherent, and motivational message that resonates with each employee. Through meticulous planning, creative synergy, and a deep understanding of AbbVie’s brand messaging, I delivered a video that not only informed but also inspired, fostering a shared vision for the future among the team.
DIGITAL | CAMPAIGN | ONLINE DISPLAY | B2B
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Working with business development leaders, I helped Mitsubishi Power develop several online content campaigns driven by thought leadership white papers. Each white paper came to me in raw content form with little direction. I created each white paper layout, organized copy architecture, and identified opportunities for and designed various infographics to support each paper. I created social media banners to support the lead gen campaign.
CAMPAIGN | PRINT | DIGITAL | B2B
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I helped WorldPay (formerly Vantiv), a global leader in payments processing technology & solutions for businesses, develop a campaign to promote their quick-serve (fast-food) online payment processing service - AuthMax. To launch AuthMax, we focused on providing real solutions for lost revenue.
WEBSITE | BRANDING | DIGITAL | B2B
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I accepted the massive undertaking of redesigning WisdomTree Investment’s website. Working closely with WisdomTree’s business, technology, and executive leadership, I created a strategy-supported design system and navigation system. Leveraging these tools, I systematically designed a comprehensive site architecture consisting of dozens of wireframes for desktop and mobile. To demonstrate interactions and secure buy-in, I built fully functioning prototypes.
To demonstrate interactions and secure buy-in, I built fully functioning prototypes.
I systematically designed a comprehensive site architecture consisting of dozens of wireframes for desktop and mobile.
BRANDING | WEBSITE DESIGN | UX | PRINT | B2B
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Azavar Technologies, a successful Chicago tech solutions company was struggling to find a differentiating brand voice in the crowded SAAS space. Azavar needed a comprehensive strategy to identify an authentic brand position and to create a modern look and voice to elevate it as a premium service provider.
BRANDING | WEBSITE DESIGN | PRINT | B2B
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I helped Mitsubishi Aircraft Corporation say goodbye to their former regional Jet (MRJ) and hello to the new SpaceJet, Mitsubishi’s reconfigured and rebranded regional passenger plane model designed to hit a sweet spot for U.S. airlines.
PRINT | BRANDING | ADVERTISING
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As the in-house Creative Director for MF Global during their global rebrand, I led creative concepts and execution for video, web, and print communications materials.
PRINT DESIGN | CAMPAIGN CREATIVE | BRANDING | INTERNAL COMMUNICATIONS
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I've created and managed hundreds of projects and dozens of campaigns to inform and educate tens of thousands of employees about Whirlpool's healthcare and benefits programs and how to improve their health and quality of life. I worked closely with Whirlpools' in-house project managers, Health Coaches, and partners such as Walgreens, VSP, MetLife, Cancer Society, and Vanguard.
BRANDING | WEBSITE DESIGN | PRINT | B2B
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Working with Edelman New York and Edelman Chicago, I took the creative lead to help repositioned the American Chemical Society (CAS() as “a trusted human partner in a technology-driven world”. The ask was to create a powerful visual message by juxtaposing the human element with abstract laboratory imagery to illustrate how SPEED TO DISCOVERY and shortening the learning curve can dramatically transform business across all parts of the R&D process.
