Guy Swartz

WEBSITE | BRANDING | DIGITAL | B2B
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CREATING A SMARTER TAKE ON DIGITAL FINANCE

The Challenge
WisdomTree was preparing to launch a hybrid digital fund—blending traditional investing with blockchain technology. But internal teams lacked alignment on how to explain it clearly to retail investors. The challenge: build trust and spark interest without drowning in jargon.

The Approach
I led cross-team sessions to clarify positioning and simplify messaging. Together, we shaped a benefit-focused narrative and campaign identity that bridged old and new finance. The core message—“Built on blockchain. Backed by WisdomTree”—anchored creative across touchpoints.

Results
In the first 30 days, the website drove a 28% lift in new accounts opened. Client satisfaction scores for the updated experience jumped 40%. The new Media Hub, central to the website experience, received overwhelmingly positive feedback and became a go-to resource for both advisors and investors.

View live site.

DIGITAL | INTEGRATED CAMPAIGN | SOCIAL | B2B
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The Challenge
Mitsubishi Power Aero wanted to shift perception from equipment provider to strategic partner. As IPPs faced rising energy demand, regulatory pressure, and the challenges of renewable integration, Aero needed to show how its solutions support long-term performance and resilience.

The Approach
I developed a series of branded whitepapers that positioned Mitsubishi Power Aero as a collaborator in energy transition. Each report served as the cornerstone of an integrated campaign that included paid and social media, showcasing real-world deployments and emphasizing turnkey execution, technology flexibility, and regulatory insight.

The Results
The campaign helped establish Mitsubishi Power Aero as a trusted voice in the energy space. Content supported sales conversations, increased qualified engagement, and created a scalable model for future outreach across global markets.

EVENT | BRANDING | PRINT | VIDEO | DIGITAL
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ELEVATING CORPORATE LAW EVENT EXPERIENCE

The Challenge
McDermott’s Private Equity team planned flagship events in New York, Miami, and London. They wanted a more distinctive, elevated experience—but had no clear creative direction beyond standard templates.

The Approach
I proposed using custom experiential artwork to unify the events and reflect the energy of the private equity space. I brought in artist Linda Zacks, previously commissioned by the firm, to create a bold visual concept. I led creative direction, concept development, artist collaboration, executive alignment, and budget management.

Results
The artwork transformed each venue and helped the events stand out in a saturated market. Post-event surveys showed a 47% lift in net promoter score (NPS) compared to previous McDermott events. Attendee feedback highlighted the artwork as a top differentiator, with 89% of guests saying the experience felt “fresh” and “uniquely McDermott.”

INTEGRATED CAMPAIGN | ONLINE DISPLAY | SOCIAL
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The Challenge
Mitsubishi Power, a global leader in clean energy innovation, needed a new landing page to anchor their presence at CERAWeek—one of the world’s most influential energy conferences. The page had to be built in HubSpot to give their internal teams more control over updates, while also serving as a polished, high-visibility hub for content and thought leadership. With international stakeholders, evolving assets, and a fast-moving timeline, the project demanded strategic coordination and seamless execution.

The Approach
I partnered with Edelman and Mitsubishi Power to lead the creative direction, define the content structure, and ensure everything could be managed natively in HubSpot. The final deliverables included:

• A fully designed, modular HubSpot landing page
• An Insights Detail template for showcasing articles and content
• Online display and social media assets
• A flexible email template for pre- and post-event promotion

I focused on clean, brand-aligned design with scalable modules, making it easy for the client to update content in real time during the event.

The Results
The page launched on time and provided a central destination for Mitsubishi Power’s CERAWeek engagement. With a streamlined build in HubSpot, the client’s team could manage updates without delays—helping them stay agile throughout a high-stakes, global event. The campaign reinforced Mitsubishi Power’s leadership in clean energy and supported a strong, cohesive presence across channels.

VIDEO | CAMPAIGN | DIGITAL
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The Challenge
McDermott needed a fresh way to showcase its industry insights and global reach—something more dynamic than traditional newsletters or PDFs.

The Approach
I led creative direction and execution for International News, a quarterly digital publication designed as an interactive content hub. The format featured embedded links to articles, insights, and video commentary, all built to drive deeper engagement across McDermott’s website.

Results
The piece became a key content engine for the firm—visually polished, globally relevant, and structured to turn passive readers into active site visitors.

BRANDING & STRATEGY | WEB | VIDEO | PRINT
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The Challenge
RJO Futures needed a clearer, more relatable brand to reach middle-class investors. Their identity lacked emotional connection and was getting drowned out by flashier, high-risk competitors. The goal: position RJO as the smart, steady choice in futures trading.

The Approach
I led a brand workshop to define RJO’s voice and differentiate them as “The Sage”—a trusted, strategic guide. We applied user insights to reshape messaging, UX, and visuals around clarity, trust, and purpose. I created the brand line “If it’s Futures, it’s RJO” to unify the narrative across paid media, content, and site experience.

Results
Compared to the same period last year, the new brand and campaign drove meaningful performance gains:

• +29% increase in qualified leads year-over-year
• Cost per lead decreased 4.6%, improving overall efficiency
• Funded accounts nearly doubled in value, with the average account size increasing 263% (from $49K to $178K; adjusted: +89%)
• Lead-to-account conversion rate hit 3%, signaling stronger funnel performance
• Brokers reported more productive conversations and a noticeable shift in client engagement, as prospects arrived better informed and more confident in RJO’s expertise

The Outcome
The new brand positioned RJO as a trusted, strategic player—leading to warmer leads, smarter conversions, and real ROI traction. Design elevated credibility. Messaging connected. And the strategy delivered.

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INTEGRATED CAMPAIGN | WEB | SOCIAL | PAID MEDIA

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The Challenge
Mitsubishi Power needed a highly interactive microsite to showcase its Energy Talks content—designed for lead gen, event promotion, and thought leadership—along with a full suite of campaign assets to support it.

The Approach
I led strategy, creative direction, and execution. Starting with a formal brief, I built a modular HubSpot landing page with animation, video, articles, and content downloads. I also created paid and organic social assets, display ads, and email templates to support cross-channel promotion.

Results
The campaign delivered a dynamic, branded experience with full backend flexibility. The microsite became a go-to hub for Energy Talks, while the campaign assets extended visibility across digital channels.

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VIDEO | CAMPAIGN | PRINT | DIGITAL | B2B
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The Challenge
Worldpay, a global payments company, was undergoing a major brand overhaul. The internal marketing team needed help bringing the new identity to life across internal and external channels—quickly, consistently, and at scale. With rebrand momentum building, they required an extension of their team who could hit the ground running without sacrificing quality or strategic alignment.

The Approach
I partnered directly with Worldpay’s internal creative team to support the rollout, flexing between big-picture creative direction and hands-on design execution. My role included developing visual assets, presentation materials, and brand extension concepts that reflected the new identity and helped internal stakeholders understand and champion the change.

The Solution
The work delivered clear, consistent brand materials that aligned with the updated identity and tone. From launch-day communications to day-to-day marketing assets, I helped Worldpay maintain design integrity while speeding up production—ensuring the new brand was embraced inside the company and confidently presented to the market.

BRANDING | PRINT

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MAKING DATA SING

The Challenge
Zuora needed to turn raw survey data into two clear, engaging reports—one for U.S. audiences and one for international readers. The content had to reflect regional insights, follow brand guidelines, and transform dense data into a compelling narrative.

The Approach
I developed two distinct storylines from a single dataset, using tone, structure, and layout to make complex findings accessible. The U.S. report highlighted demographic-specific insights, while the global version focused on cross-cultural trends across 12 countries. Both were shaped to read more like editorial features than academic reports—built for clarity, scanability, and persuasion.

Results
The final reports helped Zuora reframe dry research as a strategic asset. Used in lead-gen and executive outreach, the pieces elevated Zuora’s voice in the Subscription Economy and showed how design can turn information into influence.

EVENT | BRANDING | PRINT | DIGITAL
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ELEVATING BAMBOO HEALTH 2024 LEADERSHIP SUMMIT

I partnered with Bamboo to develop a cohesive brand identity for their 2024 Leadership Summit—an exclusive gathering of healthcare executives, policymakers, and innovators focused on improving whole-person care and care coordination.

Guided by the internal theme “The Grove,” which symbolized connection, clarity, and growth, I designed a visual system that elevated the event while staying aligned with Bamboo’s core brand. Deliverables included a custom event logo, color palette, presentation templates, signage, print collateral, and a series of email communications. Every touchpoint was crafted to feel intentional, modern, and human, reinforcing the summit’s tone and purpose.

I also worked closely with Bamboo’s internal teams to ensure visual consistency across platforms and throughout the attendee journey—from initial invitations through onsite experience.

Branding | Digital | Social

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Reimagining Ad Creative for High-Level HR Engagement

Challenge
The SHRM Executive Network—an invite-only group for CHROs—was ramping up efforts to drive newsletter signups and traffic to its exclusive content hub. But their current ad creative was underperforming: cluttered with competing logos, unclear CTAs, and failing to connect with their C-suite audience.

Approach
We proposed a two-pronged creative strategy. One set of ads stayed true to SHRM’s existing look and feel, refining layout and messaging to bring clarity to the CTA. The second set pushed creative boundaries—simplifying visuals, rethinking tone, and dialing up the executive polish—while still aligning with brand guidelines.

Solution
The refined campaign gave SHRM a clear A/B path forward. One set offered a safe, streamlined evolution of the current creative. The other provided a bold alternative: clean, direct, and tailored to time-starved executives. Both aimed to increase clarity, relevance, and ultimately, clicks.

DIGITAL | CAMPAIGN
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HELPING ADOBE SHAPE THE NARRATIVE ON AI AND THE FUTURE OF WORK

The Challenge
As AI reshaped the workforce, Adobe needed to lead the conversation—showing how tech can empower creativity, not just disrupt it. The goal: turn complex research into credible, engaging content that reframed the narrative.

The Approach
I led creative strategy and design for key reports, including the 2024 Creative AI Jobs Report and Future Workforce Study. Working closely with Adobe’s brand and research teams, I shaped clear narratives and visual systems that made dense findings accessible—balancing credibility with clarity.

Results
The reports helped position Adobe as a forward-thinking voice in the AI and future-of-work space. Shared widely across social, they drove strong engagement and more than 12,000 downloads in the first few weeks—fueling meaningful conversations about creativity, careers, and what’s next.

CAMPAIGN CREATIVE | BRANDING | SOCIAL MEDIA
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The Challenge
Butterball aimed to reposition turkey as an everyday protein by spotlighting the rise of casual, at-home gatherings. They needed a branded, insight-driven report that turned raw data into a compelling story for grocery retailers.

The Approach
I transformed survey data and copy into a clean, on-brand report highlighting shopper behavior and retail opportunities. I also created supporting social display ads as part of the lead-gen campaign.

The Solution
The 2025 Butterball Togetherness Report™ framed social meals as a growth engine for grocery, with turkey at the center. The final report combined smart storytelling, actionable insights, and strong design to position Butterball as a category thought leader.

WEB | BRANDING | DIGITAL
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DELIVERING A CAMPAIGN-DRIVEN WEB REFRESH

The Challenge
Tastyworks needed a digital refresh to support new product launches and stay competitive—without losing the brand’s bold, irreverent tone. The goal: improve the website, support a new campaign, and boost lead capture.

The Approach
I worked with leadership to evolve the brand visually while keeping the voice sharp. The site was restructured for clarity, with better flows, clearer CTAs, and simplified explanations of complex trading products. I also created a set of display banners to support the campaign and drive conversions.

Results
The launch delivered a sharper, more intuitive site that retained Tastyworks’ edge. With bold creative and a more strategic structure, the brand felt as fearless as ever—now with a cleaner, more conversion-friendly experience.

BRANDING | WEBSITE DESIGN | PRINT | B2B
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HELPING AN INDUSTRY LEADER TAKE FLIGHT

The Challenge
Mitsubishi was preparing to launch SpaceJet, its first commercial aircraft, into a crowded and highly regulated market. The brand needed a compelling way to introduce the aircraft’s advantages to a global audience—especially airline decision-makers—without overwhelming them with technical detail or falling into aviation clichés.

The Approach
Partnering with Edelman’s creative team, I led the development of a visual brand identity system that balanced precision with approachability. I designed the launch website, along with sales and marketing collateral, to showcase SpaceJet’s key differentiators—comfort, efficiency, and innovation—while reinforcing Mitsubishi’s credibility in aerospace. Every element was built to feel modern, thoughtful, and worthy of attention in a traditional industry.

The Solution
The final campaign and brand system gave Mitsubishi SpaceJet a bold, cohesive presence across digital and print. From first impression to deeper engagement, the materials helped the brand cut through industry noise and establish itself as a serious new player in commercial aviation.

PRINT | BRANDING | ADVERTISING
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The Challenge
MF Global was evolving from a patchwork of legacy firms into a unified global brand. They needed creative that reflected this shift and brought clarity across all touchpoints.

The Approach
I developed brand assets—digital, print, and internal—that brought consistency to the new identity system. The work emphasized global scale, credibility, and forward momentum.

Results
The rebrand gave MF Global a cohesive, confident presence that aligned internal culture and reinforced their position with institutional clients.

BRANDING | WEBSITE DESIGN | PRINT | B2B
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HUMANIZING SPEED TO DISCOVERY

The Challenge
CAS, a division of the American Chemical Society, needed help repositioning itself in the competitive R&D landscape. The organization wanted to be seen not just as a data provider, but as a trusted human partner in a technology-driven world. The challenge: visually communicate how their expertise accelerates discovery and shortens the learning curve for researchers and businesses alike.

The Approach
Working with Edelman teams in New York and Chicago, I took the creative lead on concept development and execution. Our strategy was to juxtapose abstract laboratory imagery with human moments—putting faces to the science. This approach reinforced CAS’s unique value: deep human expertise paired with cutting-edge technology. Visually and verbally, we emphasized speed to discovery and the real-world impact CAS has across the R&D process.

The Solution
The final creative system delivered a bold, modern message that elevated CAS beyond its data roots. Through digital campaigns and print collateral, we told a clear and compelling story: with CAS, innovation doesn’t just happen faster—it happens smarter, with a partner who understands the human side of science.

EVENT | DIGITAL
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The Challenge
CME Group launched the Futures Institute as an educational hub to help traders of all experience levels learn futures trading through real-time simulation, live instruction, and interactive tools. As part of a broader effort to increase visibility and engagement, they needed a quick-turn set of marketing materials that aligned with their brand guidelines and communicated the value of the Institute clearly and compellingly.

The Approach
Working within the well-defined brand identity of the Futures Institute, I created promotional assets that brought attention to the platform’s core promise—Learn by Trading. This included the design of digital display banners and large-format pull-up banners for trade shows. The visual approach leaned into the Institute’s clean, authoritative aesthetic, using simplified messaging and bold visuals to stand out in both online and live event settings.

The Solution
The final creative delivered a unified look across digital and physical touchpoints. The online ads drove users to the Futures Institute platform while the trade show materials helped solidify CME Group’s position as an educator and innovator in futures trading. Though a relatively lightweight engagement, the work contributed to an important awareness-building initiative for one of the most influential names in financial markets.

VIDEO | INTERNAL COMMS
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I partnered with AbbVie pharmaceuticals, a leader in the healthcare sector, in crafting an internal video communication that articulated AbbVie’s path forward for growth. This project was more than a simple video production; it was an endeavor to encapsulate AbbVie’s corporate narrative, distilling complex strategies into a clear, coherent, and motivational message that resonates with each employee. Through meticulous planning, creative synergy, and a deep understanding of AbbVie’s brand messaging, I delivered a video that not only informed but also inspired, fostering a shared vision for the future among the team.

WEB
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CPS DIGITAL OVERHAUL

Challenge
Chicago Public Schools needed a full website overhaul ahead of the new school year—a tight timeline with high stakes. The goal: create a more intuitive, engaging experience for families, staff, and students while launching a brand-new digital news platform, Inside CPS. With thousands of users and a complex content structure, the project required speed, clarity, and cross-functional coordination.

Approach
As Contract Art Director, I collaborated with CPS’s Head of Marketing and the internal teams across content, copy, and development. We focused on simplifying navigation, modernizing the visual language, and creating a mobile-first design system. I also led the design of Inside CPS—a dynamic news hub featuring student stories, district updates, and school highlights—ensuring the platform reflected CPS’s evolving brand and mission.

Solution
We delivered a fully redesigned website and Inside CPS portal on time and on brand—just in time for back-to-school. The relaunch improved usability, accessibility, and audience engagement across devices. Inside CPS became a central storytelling platform for the district, spotlighting the voices and achievements of its schools and students.

BRANDING | PRINT
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SMARTLY ELEVATING A TECH BRAND

The Challenge
Azavar’s brand no longer matched the sophistication of its tech-driven services. They needed a full rebrand to reflect their credibility and clarify a complex offering for local governments.

The Approach
I led a full brand overhaul—from strategy and identity to a redesigned website. Every element was built to convey trust, intelligence, and simplicity, with a focus on clear messaging and lead generation.

Results
The rebrand gave Azavar a modern, confident presence. The updated identity and site helped them stand out in a niche market and made their value easier to understand.

PRINT DESIGN  | CAMPAIGN CREATIVE | BRANDING | INTERNAL COMMUNICATIONS
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IThe Challenge
Whirlpool needed to better educate and engage its workforce around healthcare benefits, coverage options, and wellness programs. With tens of thousands of employees across the U.S., the goal was to improve understanding, drive smart benefits usage, and support healthier lifestyles.

The Approach
I led creative development for hundreds of projects and campaigns—ranging from annual enrollment to preventive care and wellness incentives. Working closely with internal teams and partners like Walgreens, VSP, MetLife, the American Cancer Society, and Vanguard, I created content that made complex healthcare topics simple, clear, and actionable.

Results
After the first year, employee understanding of benefits and available resources rose by 40%. Engagement with Whirlpool’s healthy living programs increased by 55%, and more employees reported knowing how to save on healthcare costs. The work helped transform benefits communications from an HR obligation into a valuable, year-round resource.