Hello!

I’m an award-winning designer and creative leader who blends strategy, heart, and hands-on craft. My work is built to break through the noise—impactful, customer-focused, and grounded in smart execution.

I’ve led creative teams across agencies, law firms, and in-house brands, always building collaborative, high-performing environments. My background spans healthcare, finance, tech, government, and corporate law, with a focus on tying brand to business results.

From digital to print to video, I help turn complex challenges into clear, compelling creative. What you’ll see in my portfolio reflects deep listening, strong instincts, and care for both the work and the people behind it.

Outside of work, I’m often baking, reading memoirs, or exploring the outdoors with a dog by my side. I’ve also spent 15+ years advocating for foster youth.

Cheers,
Guy

Areas of Expertise

Brand Strategy & Creative Direction
Leads development of unified brand platforms, campaigns, and messaging across digital, print, and video.

High-Performing Team Leadership
Builds and mentors agile, cross-functional teams with a strong focus on collaboration, growth, and results.

AI-Enhanced Creative Workflows
Integrates tools like ChatGPT, Midjourney, Runway, and Adobe Firefly to drive efficiency, innovation, and output quality.

Performance-Driven Creative
Leverages KPIs and data insights to optimize creative strategies, measure impact, and continuously improve results across campaigns and channels.

Industry Expertise: Financial, Legal, Healthcare
Brings strategic clarity to complex, regulated industries where precision and brand integrity are critical.

Full-Funnel Execution
Translates strategy into bold, effective creative across every touchpoint—from concept to launch.

Messaging & Content Simplification
Distills complex ideas into clear, compelling language that connects with target audiences.

Scalable Brand & Design Systems
Develops and governs visual systems, guidelines, and governance frameworks that ensure consistency and scalability.

Stakeholder Trust & Collaboration
Known for earning trust at the executive level and delivering confidently in high-visibility, high-stakes projects.