Why I Use AI (and Why It Matters)

I use AI as a strategic tool to think smarter and move faster. It’s not about replacing my creative insight, but enhancing it—helping me explore ideas, solve problems, and refine creative work more efficiently.

how I use ai in my workflow

Research & Strategy
Speed up early thinking, gather background, surfacing patterns, or organizing loose ideas.

Concepting
Brainstorm, sketch out directions, or test different tones and approaches quickly.

Refinement
Help pressure-test concepts or offer another lens on how something might land.

My Go-To AI Tools

  • ChatGPT / GPT-4o – Conceptual development, content writing, marketing strategy

  • Midjourney – Moodboarding, exploratory visuals, creative concept triggers

  • Adobe Firefly – Production-ready AI tools, brand-aligned image generation

  • Runway ML – Video editing, motion design concepts

  • Gemini – Video editing, motion design concepts

  • Figma AI – UI suggestions and design automation

  • Descript / ElevenLabs – Voice generation and audio editing

my personal gen-ai image gallery

Below are just a few results of prompt-driven experiments—where storytelling, imagination, and iteration meet. The strength of AI visuals lies in how you shape the prompt and guide the outcome. Each image started with an idea and evolved through creative exploration.